Vision, Mission, Values: A dream, a roadmap and actionable guide to success

Being driven by a set of core Values and well-defined Vision and Mission has tremendous benefits for an organization. But what’s equally important and often overlooked is the fact that as society progresses and business landscape evolves, the Vision, Mission and Values may lose relevance if they’re not assessed and overhauled to align with changing times.

An organization’s Vision, Mission and Values perform the critical function of defining its purpose and offering a framework to assess performance and make sure business activities are on track to achieve organizational aspirations.

Defining Vision, Mission and Values

Over the years, Allcargo Logistics, India’s largest integrated logistics services provider and the global leader in LCL consolidation has been driven by strong Vision, Mission and core Values integrated into its DNA.

They’ve been a key to the organization’s success by integrating teams across the global network operating through more than 300 offices in over 160 countries towards a common set of business goals and objectives.

Rethink, realign and hit the reset button

As the saying goes, change is the only constant. And the break-neck pace of scientific and technological advancements driving human progress is changing the environment, society, consumption patterns and business models and operations faster than ever before. Unprecedented black swan events like the recent global COVID-19 pandemic only add to the upheaval in an already Vulnerable Uncertain Complex and Ambiguous (VUCA) world.

In an effort to continue being relevant and relatable in this dynamic, new normal business environment, Allcargo Logistics too, embarked on a journey to overhaul its existing Vision, Mission and Values. The decision was based on the astute business sense and understanding that the approach that got the organisation to where it is over two glorious decades, will not suffice to take it where it aspires to reach in future. The dream of leading markets across the globe and being a frontrunner in innovation and digital technology would need a roadmap far more robust and new-age as compared to the Vision, Mission and Values defined almost two decade ago.

Being future-ready to embrace change

An organisation-wide transformation is currently underway at Allcargo Logistics to enhance the digital play across business verticals and restructure processes and operations to drive sales acceleration. It is important that this thrust towards transitioning for the better is aptly communicated in the organisation’s Vision, Mission and Values which are likely to impact and influence its culture.

As a result, a considerable amount of historical assessment, research, self-analysis, future planning, and multiple iterations of core thoughts and beliefs about the business have been carried out to eventually crystallise them into the new Vision, Mission and Values that define Allcargo’s intent of digitally-enabled global market leadership along with how it envisions the achievement of this dream.

• VISION: Ingenuity in motion to serve stakeholders for market leadership, by far.
• MISSION: Always be customer-centric and proactive. Create digitally-enabled, well-governed, logistics magic, worldwide.

Values which are simple, effective and actionable

While certain aspects of an organisation’s values are timeless and always relevant, some elements need to be modified and redefined as times change.

One of the most important approaches taken by Allcargo has been to carefully assess its existing Vision, Mission, Values and Guiding Principles to ensure that the new Values encompass all their key elements and then add to it to make them more suited to recent times.

Another very significant shift has been to not just define Values as abstract words and ideas but complement them with an explanation. The new Values have quick, easy-to-understand descriptors that highlight exactly what is expected from team members so they can abide by and act in accordance with the new Values.

Today’s definite and collective shift towards digitalisation, sustainability and the need to be agile and flexible in the face of constant changes also finds reflection in Allcargo’s new set of core Values.

VALUES

1. Entrepreneurship with a Purpose

Practice the owner’s mindset, as the organisation is the collective soul of its employees. Be unwilling to accept ‘it cannot be done’ as an answer. Take initiative to push limits. Use resources consciously, chase goals aggressively,be frugaland pursue passion for business excellence.

2. Customer Centricity

Recognize that our customers are the reason for our existence. Be obsessive about delighting customers and all stakeholders. As ourVision and Missionsuggest, go to infinite ends to deliver the best customer experiences.

3. Innovation and Execution

Constantly strive to challenge conventional views and drive innovation with new ideas, a futuristic outlook and perspectives from the youth. Maximise impact by delivering world-class solutions leveraging IT, digital platforms and newer technologies. Be agile, flexible and lead the disruption.

4. Collaboration

Build ahighly capable and committedteamto build growingbusinesseswhichdeliverhighest value by fosteringa meaningful relationship with all stakeholders by practicing highest standards of business ethics, humility and governance.

5. Care for Environment and Society

Always aimto minimisetheimpact on environment, supporting scientific researchthat reflects environmental and sustainability concerns.Build a culture of empathy within the companies towards colleagues as well asunderprivilegedindividuals around us. Be responsible corporate citizens and contribute to a better society, country and world at large.

Conclusion

Considering how important it is for each and every team member to accept, understand and adhere to the new Vision, Mission and Values, Allcargo’s series of communication initiatives and activities is likely to prove useful in cascading them to all its team members in offices, sites and facilities across the globe.