ECU360: Powering new forward strides in digital transformation

The advent of the new normal has made it more apparent than ever that there is no doubting the disruption being brought about by innovative technology in the areas of logistics, transportation and supply chain management. For top global logistics services providers like ECU Worldwide, the world leader in LCL consolidation, this opens up avenues for digitalization of its systems and processes and collaboration to lead the digital transformation.

In today’s day and age, ‘The world at your fingertips’ is no longer an abstract idea or exaggeration. It is in fact a very literal reality where technology has indeed allowed individuals to connect with the world at large and access global networks, products and services in just a few taps or clicks.

To keep pace with this digital era, ECU Worldwide has been focusing its efforts on making shipping and logistics available ‘on-demand’ and extremely convenient to book. While this is being facilitated through a number of tools and technologies, the organization’s state-of-the-art online platform ECU360 is the cornerstone of its digital play. Encouraged by its increasing global adoption – 44% of ECU Worldwide’s bookings are now being handled through digital – ECU Worldwide is enhancing its digital capabilities across various levels.

Tools, features and logistics convenience

Right from its launch, ECU360 has set itself apart with features like instant quotes, quick bookings in less than 30 seconds, access to sailing schedules in advance, customized reports and dashboards and many more.

Facilitating global cargo shipment bookings across ECU Worldwide’s network of more than 180 countries and over 2400 direct trade lanes for LCL, ECU360 now offers door-to-door rates and bookings for more than 50 countries.

Additionally, with ECU360’s new features, customers can now request a price that matches or even beats what they have received from an alternate source. When they make an import booking online, they can get instant advice on the routing order preference. The integration of a global standard tariff will help save time and enable faster quotes and bookings.

Bolstering the team with world-class talent

ECU Worldwide has been strengthening its team with talented individuals whose skill-sets are at the cutting-edge of logistics and technology. Dr. Philip Blumenthal, a Ph.D. in Logistics and an industry veteran with a strong sales and business process background has been roped in as Chief Transformation Officer to focus on the digital transformation.

Internally too, individuals with a knack for digital are being promoted various roles that are critical if the organization has to ace the digital space. Ian McCarthy, who was previously the Director of ECU Worldwide UK and effectively led the team to implement a number of processes and strategies to accelerate digital adoption among customers, has been promoted to accelerate ECU Worldwide’s digital journey.

The focus will be on strengthening the global brand through tactical digital and business strategies as well as creating and implementing effective feedback mechanisms to enable customer-centric modifications and value-additions.

“Our aim is to power a digital transformation across the industry and create effective freight sales and booking strategies that will be the key to enhancing customer outreach and ensuring long-term business growth. Making robust enhancements to our tools and technologies and building a sustainable talent pipeline will certainly help us achieve it,” says Vaishnav Shetty, Executive Director, ECU Worldwide.

Collaborating for an inclusive, sustainable digital ecosystem

As an industry leader in its domain, ECU Worldwide’s strides in the era of digital transformation have been collaborative and inclusive.

Along with launching its ECU360 platform that is changing the way businesses manage their global supply chains and cargo transformation, the organization has also created a white label solution that will help enhance and digitally-enable business operations of its freight forwarding customers.

With a fully-enabled digital front-end and identity with their own customized branding, updated with cargo transportation rates, schedules and necessary information, freight forwarders could potentially increase sales by 30%, save 70% time invested and reduce 30% of customer acquisition and operational costs.

Conclusion

Backed by a thrust towards digital adoption and strengthened by ECU360 that offers a transparent interface, seamless cargo mobility, and a comprehensive overview of the overall supply chain, ECU Worldwide seems all set to up its digital game tremendously in the coming months and years.