Enabling SMEs – the backbone of India’s economy

As India advances toward its goal to become a $5-trillion economy, micro, small and medium enterprises have a very vital role to play in fuelling the economic growth of the country. With a vast network of 6.3 crore units producing more than 8,000 products, India’s Micro, Small, and Medium Enterprises (MSME) sector already contributes in a significant way. MSMEs account for about 30% of the nominal GDP. In addition, small and medium enterprises (SMEs), which dot the Tier 2 and Tier 3 cities and small towns in India, not only generate revenue and jobs, but form an important part of the economic growth engine as a key participant in the ecosystem.

For a small or medium business owner in India, one of the biggest concerns is delivering goods at the earliest, with minimal cost. What they need is express distribution services which is swift, and offers them a wide reach in terms of geography and of course customisable solutions. It’s no wonder then that SME’s are turning to express distribution leader, Gati-KWE with its expansive reach across the length and breadth of the country, for their requirements.

A reach like no other

Every business dreams of expanding their customer base and reaching newer markets. And while the internet has connected us virtually, it is also important for businesses to reach their goods to their customers, irrespective of their location. This is where Gati-KWE’s reach deep into the hinterlands of India, is of exceptional value to SMEs. They get a seamless express distribution experience from start to finish, delivered right at their doorstep thanks to Gati-KWE’s nationwide presence, including proximity to MSME clusters across India. So silk saree sellers from Kanchipuram, cashew traders from Palasa, and brassware dealers from Moradabad can explore wider markets to sell their goods across the breadth of the country. They also stand to gain from three decades of expertise in making businesses prosper.

Benefits for SMEs

Moreover, with a logistics partner who understands the requirements of SMEs, focussing on the business becomes easier than ever. To help SMEs navigate the supply chain with ease, Gati-KWE has a dedicated relationship management team to address their needs. Further, customers are assured of timely bookings and deliveries for their first and last mile requirements. And with Gati-KWE’s value added services such as scheduled and slotted deliveries and the like, it sure is a win-win for those who wish to grow. They can also leverage Gati Air, Gati-KWE’s air freight services for time definite deliveries and can take advantage of the Gati-KWE multimodal network for critically urgent consignments.

Supporting digitally-savvy SMEs

With the growing tide of digitization in India, SMEs too have embarked on their digital transformation journeys.

Growing internet penetration and government initiatives such as Digital India have helped SMEs accrue the benefits of digitalization and also expand their geographic reach. Therefore, SMEs also seek digitally-savvy partners who are aligned with their growth vision.

Through its differentiated service offerings and strong digital initiatives such as Gati Genie – the WhatsApp chatbot, API integration, automation, among others, Gati-KWE is empowering growth-focused SMEs.

Gati-KWE’s one-stop, nationwide network, eliminates the need to coordinate with multiple vendors for different geographies, thereby saving time and money. With the express distribution leader’s customer-centric approach, SMEs are also assured of personalised and customised support.

Conclusion

With SME-focused offerings, an unmatched reach and digital services, SMEs can leverage Gati-KWE’s services to expand the geographical periphery of their offerings, thereby opening up a world of potential.

And for leading logistics services providers like Gati-KWE, this presents another opportunity to contribute to India’s growth story by empowering its SMEs.